Local command.
APAC growth.
Snowaive is Christian Guinot's fractional executive practice: embedded CEO, COO or CCO leadership that launches, fixes, structures and scales AdTech, MarTech, and SaaS businesses across Asia-Pacific's twelve distinct markets.
Embedded leadership, not consulting from the sidelines
Asia-Pacific is one of the most compelling growth frontiers for AdTech, MarTech, and SaaS businesses and one of the hardest regions to enter or scale without local command. It is not one market but twelve: fragmented regulation, distinct buying cultures, and no single go-to-market template that survives contact with the region.
Companies engage Snowaive as a fractional CEO, COO or CCO (embedded, accountable leadership without the cost or delay of a full-time regional hire) to launch, structure and scale their APAC business. Christian steps into the operating seat: part-time in hours, full-time in accountability, with the seniority to decide, hire, negotiate and lead.
"The biggest misunderstanding Western companies make in Asia is managing the region from headquarters. They treat local teams as execution arms rather than strategic leaders. You cannot navigate a dozen of very local – very differentiated markets with a remote control." Inspired by Kai-Fu Lee (Former Head of Google China and author of AI Superpowers)
Fractional CEO
2–4 days / weekFull P&L ownership, board and investor relations, overall strategy and market-entry accountability. Best fit for market-entry and turnaround mandates.
Fractional COO
1–3 days / weekOperational build-out, organisational design, governance and multi-market rollout discipline. Best fit once a business has product-market fit and needs to scale.
Fractional CCO
1–3 days / weekCommercial strategy, client and agency partnerships, revenue architecture and growth execution. Best fit when the priority is accelerating revenue.
Four phases sequenced
Diagnose
Deep listening, market sensing and a structured SWOT before any direction is set.
Design
Organisational, commercial and GTM architecture, sequenced deliberately across fronts.
Deploy
Build the team, launch in anchor markets, let early wins fund the next stage.
Institutionalize
Governance, reporting and systems that outlast the engagement => built to scale.
"My value is immediate: I analyse, I assess, I set the strategy, I gather the team, and I build the engine that drives revenue"
Six pillars, weighted to your mandate
Every Snowaive engagement draws on the same six pillars, scoped to the client's stage and business needs.
Go-to-Market & Market Entry
Priority-market sequencing, entity set-up, product positioning and a 24-month launch roadmap covering legal, commercial and operational foundations.
Client & Agency Partnerships
Holding-group relationships, brand-direct sales motion, and channel/reseller structuring / built on 20+ years of APAC agency and brand relationships.
Commercial Organisation
Pricing architecture, sales motion design, KPI dashboards and revenue-team build-out, sequenced to fund each next stage of growth.
Growth Strategy & 3-Year Vision
Board-ready strategic plans, scenario modelling and a path-to-profitability roadmap that connects strategic choices to commercial outcomes.
Organisation & mentoring of Leadership teams
Regional leadership architecture, local-talent hiring & empowerment, retention, training and mentoring of company local current and future leaders.
AI Integration & GEO Readiness
Embedding AI tools into operations and teams, and preparing brand visibility for the AI-search era (informed by direct GEO/AI-visibility Meikai platform partnership.)
Three engagement paths
Snowaive works with AdTech, MarTech, and SaaS companies at three distinct stages of their APAC journey.
Enter APAC for the first time
For companies with a proven business in Europe or the US that are ready to establish a first foothold in Asia-Pacific.
- Market entry strategy and priority-market sequencing
- Legal, commercial and organisational set-up from Day 0
- First hires, first clients, first partnerships
- A governance model designed to scale from the outset
Turn around a stalling business
For companies with an existing APAC presence where growth has stalled, market share is eroding, or performance is declining, and a structured recovery is needed.
- A rapid diagnosis across clients, people, product and finance, with a clear 3-6-12 month action plan
- Organisational reset and leadership realignment
- Client retention and stakeholder trust rebuilding
- A financial recovery roadmap
Grow an existing APAC footprint
For companies that already operate in one or two APAC markets and are ready to expand regionally with discipline.
- A replication playbook for entering new markets
- Commercial organisation and regional leadership architecture
- Regional partnerships and agency relationships
- A 3-year growth vision, financial roadmap and path to profitability
The method behind three career-defining mandates
Not theoretical: the Snowaive Method is the pattern behind three mandates led personally by Christian Guinot.
MD, MEC Russia & CIS
A full-scale recovery mandate across three simultaneous fronts: clients, people and finance, sequenced with discipline rather than divided equally.
President, MEC China
A strategic transformation shifting a classic media agency to a digital-first powerhouse, resetting client relationships, capabilities and culture.
CEO, Teads APAC
A full greenfield build: launching a regional AdTech operation from Singapore, constructing every function from scratch and scaling across 12 markets.
Two decades of experience working with top global Brands and advertising Groups
What some Clients and Partners are saying about me
Sunil Naryani
“… it is impressive how Christian has navigated the highly competitive APAC landscape and steadily expanding the business and building a strong team along the way. Alongside being a strategic and a results-driven leader he is also someone who fosters talent and cultivates a strong, motivated team…”
Michael Beecroft
“Connected and collaborative. Never one to take an easy task, Christian's track record speaks for itself, consistently driving accelerated growth. Whether leading agencies in China or taking Teads for zero to a +$100M business in Asia, he keeps it simple, focuses on areas of mutual benefit and then delivers..”
Patrick Rasquinet
“..In fast moving and challenging markets, Christian has demonstrated a real strength in finding the right talents in his team, bringing together Strategic thinking, buying performances, ROI and the highest level of integrity.”
Builder, operator, and system-first by design
Builder + Turnaround Operator
Full P&L experience across a greenfield build (Teads APAC), a digital transformation (MEC China) and a turnaround (MEC Russia). This is rarely found in one operator.
APAC-Specific Network
Direct relationships across agency holding groups, global brands, Adtech companies and Publishers built over 12 markets and 20+ years in the region.
AI-Forward Positioning
At each operational level, integration of AI tools & mindsets. The active partnership with Meikai bringing first-hand GEO expertise and AI Ads readiness.
Systems, Not Dependencies
Every mandate is designed to institutionalise, to build governance and teams that outlast the engagement.
About Christian Guinot
Christian built Teads APAC from zero into a 150-person, $100M+ revenue powerhouse across 12 markets, "not by following a playbook, but by creating one. Before that, he led a major WPP media agency in Russia and China as CEO, overseeing $1.5B in billings and 500+ staff. He holds an MBA in Marketing & Communication (ESSCA) and completed the Executive Program at INSEAD/CEDEP. He is French, fluent in English, and based in Singapore.
29 industry awards, including Effie Golds and Cannes recognition, across a 30-year career spanning Europe and Asia.
How a mandate is structured
Every mandate is scoped to the business, typically a 6–12 month renewable engagement. Part-time in hours, full-time in accountability.
| Model | Primary Focus | Commitment |
|---|---|---|
| Fractional CEO | Full P&L, board & investor relations, APAC strategy | 2–4 days / week |
| Fractional COO | Org design, governance, multi-market rollout | 1–3 days / week |
| Fractional CCO | Commercial strategy, partnerships, revenue architecture | 1–3 days / week |
Commercial pipeline and operational review with the founder/CEO.
Full KPI dashboard review & learnings with the global and local leadership teams.
Board or investor update on financial performance and strategic decisions.
Let's discuss your APAC ambition
Snowaive engagements begin with a short discovery conversation to understand the business, the stage, and where fractional leadership can move fastest.
Discovery call
Business context, ambition, current APAC footprint (or lack of one).
Scoping proposal
Recommended role (CEO / COO / CCO), commitment level and initial diagnostic plan.
2–4 week diagnostic
Market sensing, stakeholder interviews and a first strategic assessment.
Mandate kick-off
Agreed KPI dashboard, governance cadence and 90-day roadmap.